Mobile Sites For SEO

Filed in Mobile Optimization

SEP mobile optimizationWith the current trends in internet usage, mobile SEO optimization for your website should never be left out. This is because most people nowadays use their smart phones and tablets to access internet and the fact that mobile gadgets continue to be more advanced, there is increased efficiency when using them to access internet which is slowly making the computer unpopular. To maintain the SEO value for your website, you need to invest more on mobile optimization. To build a mobile site that attracts a good traffic, there are a number of things you need to do.

First, you need to know your mobile user. Whoever this will be built for should be able to get the message clearly. You will need to select carefully the mobile keywords that are in line with your products. Some great searchers are likely to change offline. You should work to make that easier for them too. Once you are sure you understand what the mobile users want, you can easily work on the SEO so that you provide them with their exact needs. When the researcher finds relevant information on a mobile version site they will be impressed and keep the traffic making your business a success.

Once you understand these, you should now know how to place the content on the website. You will need to make your site well organized so that the users can easily find important links. The homepage should be well displayed with the contents clearly labeled so that the user can navigate through them easily. Whenever they are required to enter any details it should be made easy for them to keep using your website. For the pages that cannot be changed from the desktop to mobile, it is better to reformat the content to fit the mobile version

When redirecting, you should always make sure you do it correctly. When the users follow a link and find it is not the correct information, then they will not trust other links however important they are. Whenever mobile Google boot comes you should direct them to your mobile site to access the information easily. If you don’t have a tablet site, then you may consider coming up with one so that the users can access your site. Tablets are becoming common nowadays and considering that can be a good idea.

With your mobile site, you should include images. They are attractive and make the website appealing. Some of the products need to be displayed using images. For instance when you are describing the features of different phone products, it is good if you include their images for the customer to differentiate them. With this, they easily get attracted to your products therefore increasing your sales.

With an established SEO for your mobile site, you can now monitor it at all times. This is because over the years, there are features that will need to be modified, removed or added to keep the site relevant therefore keeping your SEO value for your site high.

Rae Hoffman – Featured Speaker at the Ungagged SEO Conference

Filed in Ungagged SEO Conference

The best thing about the Ungagged Black Hat World SEO conference taking place this fall is the list of speakers who will be present. The conference is a gathering that brings together the best in internet marketing. The speakers who will be featured will touch on key issues that determine the state of internet marketing. There will be provocative issues that will be dealt with. Anyone looking for inspiration on why to join the field of internet marketing, or ideas on how to build their business successfully, must be there. They will be answering all the questions that a lot of people want to ask but either haven’t found the right mentor, or are just plain afraid to.ask.

Rae Hoffman at the conference

One of the speakers expected at the Black Hat World conference is Rae Hoffman. She is one of the most insightful experts on the subject of internet marketing. Sugarrae, as she is fondly known in the online community, has made quite a name for herself. She started out small with just a website that detailed her son’s medical condition. Over time, the website garnered supporters and a lot of attention. The site received more exposure than she had anticipated. All this attention later led to increased interest in the medical condition and research on it. Rae took to finding ways to make the site even more beneficial by getting the right kind of people interested in it. This is how she discovered just how effective internet marketing can be.

From her personal blog, Rae Hoffman created another one, Sugarrae, back in 2006. This particular blog talks about everything internet marketing and SEO. She’ll share all of her insights and knowledge at the Ungagged conference. She has also earned herself a reputation of being unwavering in her views. She is the type of consultant that calls a spade a spade. Despite her nickname, she does not sugarcoat the facts. She doesn’t tell people what they want to hear, but says what is needed to be said. This has made her a favorite when it comes to consulting for SEO and internet marketing.

Rae has been in this business for over fifteen years and that has given her a wealth of experience which she is happy to share at the Black Hat World Ungagged conference on internet marketing. Being the CEO of Pushfire, she has had to deal with all manner of internet marketing. Pushfire has provided internet marketing services for all types of companies whether small or big.

Networking while learning

For people looking to learn more about affiliate marketing, search engine optimization, link building strategies, among other things can attend the Black Hat World conference. There will also be other speakers that will add their voice to the forum. Anyone looking to generate revenue from internet marketing must first understand what it takes. This can be achivied by listening to people who have been there and experienced the ups and downs. Black Hat World works at improving internet marketing practices throughout the industry. This conference is a stage to do exactly that. It gives people the chance to learn from the seasoned professionals like Rae Hoffman. This SEO conference is the best place to network for people in internet marketing.

Reasons for Hiring SEO Professionals

Filed in SEO Professionals

For people who have been in business for a very long time it is easy to realize that the internet has been revolutionary in boosting sales, profits and revenues. People have even managed to build some of the best brands online. However, for the successful people it hasn’t been an easy task because they just didn’t do it alone. There is a SEO bandwagon which works to boost online sales. It is always a good move to have a professional or SEO firm in your in-house team to help you optimize your website. Basically the moment you register with a well and reputable SEO firm is the moment you poses the potential to take your products and services worldwide.

An established search engine optimization firm usually works hand in hand with a professional team of knowledgeable people who work to assist in solving internet marketing related issues. This is the first reason why you need to hire SEO services. It is not easy to get such kind of knowledge. Secondly the firms and professionals will attend the Black Hat World Ungagged SEO conference. This is an internet marketing and solutions event which has some of the best brains in the world. Professionals who have been behind the big brands attend the conference as well. This alone tells you how experience and educated the SEO experts are. Signing up with such people and firms will see you company going as they have numerous marketing techniques and a reputable track record just in case you need prove.

Research and Connections

Professionals and companies spend a lot of time and money investing in people and ideas so they can never go wrong. They do many forms of research pertaining to SEO and internet marketing in general. This way their employees get to know of the current market trends and developments in the industry. Attending conferences also helps them exchange ideas with other experts from different parts of the world. The firms also have reputed directors and supervisors who are always ready to outsource any service from other firms if need be. This means that just in case they have insufficient knowledge then they will always consider going extra miles to ensure that your marketing needs are sorted out. Entrust your business with some of the best professionals in the industry.

Performance Driven

Most firms and professionals will always charge you based on how they perform. The Black Hat World standards are that for every 20% you spend you have to get returns of 80%. The firms and professionals are top level when considering their overall performance. Search engine optimization campaigns make use of analytics, rankings and overall returns you get from your investments. It would be very wrong to pay up for the services that you are not contented with.

Finally, SEO firms and professionals are always readily available just in case you need them. Most of them can be reached via phone or email. They are also transparent and will always provide you with any form of information that you might need to know about them. If you entrust them with an SEO project they will always get back to you with the right reports which, if they’re good, will be great news for your business.

Do You Need An SEO Expert?

Filed in Black Hat SEO

Any kind of business will require a website to prosper. Most people find it very challenging, and that’s why they need to have a SEO expert to manage their website. There are so many reasons why you need a SEOexpert to manage your website.

First, the SEO experts have a lot of experience on how to handle your website. They have been in the industry for a long time and they know what exactly your website needs to be on top. Learning the SEO tactics can be too challenging for a beginner and it will be too costly. This delays operations that generate profits very fast. The professional SEOs can easily make your WebPages to be easily got by the search engines thereby leading better performance of your business. Therefore, by getting a SEO expert, it means you are adding value to your business.

SEO experts are always familiar with the kind of tools required for the analysis of your website. They know they best keywords to use for your website to reach the top ranks. In fact making of correct keyword choices is considered most important element in SEO experts. You will not be doing what you are unsure of when you know someone who can do it for you better.

The speed with which you get to the top rankings increases when you employ a SEO expert to work for you. And the faster you get there the better because that will lead to a faster establishment of your business. Just like early retirement savings lead to better returns in future, so it is for the early establishment of your website. The longer it takes the more your SEO builds off which is very important for your website.

With a SEO expert, you will not find yourself in the risks of being blacklisted. Black Hat SEO experts are very experienced at giving your website a very fast rise in the rank and they have the expertise that can keep your website not to be blacklisted. They know well what they need to do in different cases therefore giving your website immunity to any threat that may occur.

With a SEO expert, you will also be able to organize your website easily for SEO. All kinds of products will be placed in the right categories which the customers can easily locate. Through their experience, they know what the customers search for most, and know where and how to locate it on the website. They will make your website very appealing to the customer and with a good SEO; you will create a very strong relations to the customers who become loyal to you.

In case of any SEO defect in your website, a SEO expert will be able to detect it very easily and react accordingly. They monitor the website over time and understand which features they need to modify remove or add for your site to remain in the top rank.

You therefore need to have a SEO expert to make sure your website runs properly which in turn takes your business to the levels you desire.

Common SEO Mistakes

Filed in SEO

SEO tipsWith your well designed business, you think you need to reach as many people as possible and to achieve this, you open a website. There you are. People can access your products right at the palm of their hands just by clicking a few buttons. While you may choose to adopt SEO for better performance of your website, there are some mistakes that may make your SEO not perform as good as you expected. These are the mistakes that may hinder your SEO from the high traffic.

First, it is failure to optimize your website for mobile access. If your website is not optimized for mobile access then you will risk loosing most customers. Most people nowadays use mobile phones which can easily access the internet. This has made the computer usage reduce significantly and if you only invested in computer-only SEO then it is likely that you will disconnect with most customers. You need to come up with a mobile SEO version of your business with major links to your website visible easily to any mobile user. With this, you will maintain the ranking you are enjoying and keep off your competitors.

If your website was established a couple of years ago, then it will be a great mistake to leave your website without updating it. This is very common and whenever your website is not updated it reaches a time when it does not meet the SEO latest standards. The consumer expectations go down and the website is more likely to reduce its traffic therefore reducing the customers that it took you hard work and much time to get! To avoid this, you will need to keep updating your website so that it meets the SEO best practices. Adding new relevant information such as articles and images will keep the high traffic to your website.

Do you have a blog? Do you often use it? If not, that is a mistake. It is always important having a blog attached to your website. A blog assists you to keep your customers updated by adding the latest content to it. You can include links to your major website so that your customers can follow and easily access them. This will keep the traffic to your website which is a major factor in SEO. With your blog having the latest stories you will be able to share them on social media giving your website a huge traffic.

SEO for your local area helps your local customers to access your website. Since Google allows for that, not making your website optimized for local consumers will make definitely reduce the traffic to your website. Any business should always start from the local area. Local optimization is therefore important. This includes the name of the city your business is operating and your address. This kind of information can be displayed on conspicuous place in the website like appearance on the footer. You can also link your website to Google maps to help people to locate the exact location of your business and find you easily.